From Global to Metanational: How Companies Win in the Knowledge Economy. Yves L. Doz, Peter Williamson, Jose Santos

From Global to Metanational: How Companies Win in the Knowledge Economy



Download From Global to Metanational: How Companies Win in the Knowledge Economy



From Global to Metanational: How Companies Win in the Knowledge Economy Yves L. Doz, Peter Williamson, Jose Santos ebook
Publisher: Harvard Business Review Press
Page: 258
ISBN: 9780875848709

Becoming a global company once meant penetrating markets around the world. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world . This book provides a blueprint for companies ready to embrace this new globalization challenge. In From Global to Metanational , international business and strategy experts Yves Doz, JosГ© Santos, and Peter Williamson introduce a radically different kind of company-the metanational-defined by three core capabilities: being the first to identify and capture new knowledge emerging all over the world; mobilizing this globally scattered knowledge to out-innovate competitors; ...

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